I turn strategy and positioning into purposeful digital experiences — combining thoughtful design, clean interfaces, and reliable development to build websites that look distinctive and perform.
10+ years between the brief and the browser
I started my career as a graphic designer, working across brand identity, brochures, presentations, and digital communications. From there, I moved into UI/UX design, where I became increasingly interested in how ideas translate into real digital experiences. That naturally led me into web development, allowing me to take projects beyond design and build them myself.
Today, I work from Dubai as a Web Designer, UI/UX Designer, and Developer, taking projects from strategy and wireframes through visual design in Figma and into responsive, high-quality development. I work with WordPress and custom web technologies, choosing the right approach based on the project, its performance requirements, and how the team needs to manage content.
By handling design and development together, I keep the process clear, reduce the gap between design and implementation, and remain involved beyond launch to help ensure the website continues to perform.
Where I have worked
- Sep 2025 — May 2026
Wordpress Developer & Website’s Admin
Oia PropertiesWorked as a Website Designer and Frontend Developer with a strong focus on WordPress, UI/UX, and digital campaign experiences for the real estate industry. Designed and developed complete websites, high-converting landing pages, and 20+ campaign microsites with a strong focus on performance, responsiveness, and user experience. Created custom dashboards and interface systems in Figma and translated designs into responsive front-end experiences using HTML5, CSS3, JavaScript, jQuery, and Bootstrap. Enhanced and maintained WordPress websites through custom layouts, content management, and ongoing improvements. Also expanded my frontend expertise by working with Vue.js to develop modern, interactive web interfaces.
- Aug 2024 — Jan 2025
Web Developer
Digital Qube MarketingDesigned and developed responsive, performance-focused websites for clients including Talents UAE, Feels Cafe, and Saddle Cafe, combining custom front-end development with tailored WordPress solutions. Built features such as dynamic menus, online booking systems, user interactions, and real-time payment integrations to meet specific business requirements. Focused on intuitive UX, responsive interfaces, SEO, and website performance while maintaining each brand’s visual identity. Worked directly with clients to translate business requirements into practical web solutions and provided ongoing post-launch support, updates, and feature enhancements. Managed project workflows and team coordination through Monday.com to ensure smooth execution and timely delivery.
- Nov 2019 — Sept 2024
Web Developer & illustrator
ADinB - Advertising in BusinessWorked closely with design, product, and development teams to turn creative concepts and UI/UX designs into polished, responsive digital experiences. Designed page structures, created high-fidelity mockups and prototypes, and converted PSD, AI, and XD designs into responsive HTML websites. Developed and customized WordPress websites, focusing on clean, reusable code and consistent performance across devices. Also created interactive HTML5 ad banners using Google Web Designer, animated GIF campaigns in Photoshop, and supported graphic and print design projects to maintain a consistent brand experience across digital and offline media.
- 2018 — 2019
Web Developer
SALEK Advertising LLCDeveloped, customized, and maintained WordPress websites, turning PSD, AI, and XD designs into responsive, pixel-accurate web experiences. Managed WordPress content, page layouts, theme customizations, functionality updates, and ongoing website improvements. Built responsive front-end interfaces using HTML5, CSS3, SASS, LESS, Bootstrap, and CSS Grid, while optimizing websites for speed, SEO, cross-browser compatibility, and mobile performance. Collaborated closely with graphic and UI/UX designers to translate creative concepts into functional websites and interactive prototypes, including animated HTML banners.
- 2017 — 2018
Web Developer
NineSeven1Converted PSD, AI, and XD designs into responsive websites and HTML templates, developed and maintained WordPress websites, and managed content and functionality updates. Focused on performance optimization, cross-browser compatibility, SEO-friendly development, and resolving front-end issues while collaborating with graphic designers to maintain consistent digital experiences.
Canva, Figma, Editorial & Print, Wireframing, Brand Identity, Adobe XD, UI/UX Design, Illustrator, Adobe Photoshop
CMS, GSAP Interactive, Webflow, jQuery, e-Commerece website, Responsive Development, Bootstrap, WordPress, PHP, JavaScript, CSS3, HTML5
AI Coding & Development Workflows, AI-Enhanced UI/UX, AI Research & Ideation, AI-Assisted Design, Animated HTML Banner, Illustrations, Web Animation, Motion Graphics, After Effects